How the Legacy began?

It all started around a century ago when Shri Pesharmal Chawla established his name among the most renowned jewellers of his era. Post Independence, stores were set up in New Delhi before moving to Lucknow in 1949. The joint efforts and a customer oriented approach of Shree Motilal Chawla and his next generations have contributed heavily to the success of this business. His son Late Shree Rajendra Kumar Chawla was a true legend and a gem of a person. His expertise in the field of jewellery and his amiable nature helped the brand to become even more popular. He was a Mentor to many and the real Guiding Force behind the success of this entity.

Shree Motilal Chawla

Shree Rajendra Kumar Chawla


The Expansion

With his ambitious attitude and an entrepreneurial outlook, Mr. Sanjay Chawla opened a grand showroom and the flagship store of this family business, Punjab Jewellers And Sons, with the most exclusive designs and great diamonds in October, 2012. His impeccable knowledge about diamonds and his amusing way of selling jewellery makes purchasing jewellery fun and every customer experiences his uncomparable hospitality. Owing to his decades of experience and the store’s unique collection, Punjab Jewellers And Sons has gained immense reputation and has become a popular place for jewellery lovers

Mr. Sanjay Chawla


The Road Ahead

To carry on the rich legacy of Punjab Jewellers and Sons, Mr. Akshay Chawla, a postgraduate from the University of Warwick and a Graduate Gemologist from the Gemological Institute of America, and the elder son of Mr. Sanjay Chawla joined the family business to get this entity further on the map of success. He has been accompanied by his younger brother, Mr. Aditya Chawla, a Diamond Graduate from International Gemological Institute, having a very promising outlook vows to maintain and enhance the reputation of this firm by providing the best customer service and offering classic to cutting edge jewellery designs.

Mr. Akshay Chawla


Our Mission

We have served generations of families as their trusted jeweler for providing the best quality products in gold and brilliant diamonds, beautiful fine jewellery, treasured gifts and custom made styles. Our motive has always been to educate and guide our customers in the best possible way for their own benefit about the recent and upcoming trends in purchasing and investing in gold and diamond jewellery. We help them in giving correct suggestions for the long-term growth of their hard earned money. Our motive will always be to serve you for generations with the finest jewellery and exclusive designs keeping pace with the changing trend.

Mr. Aditya Chawla

Online Jewellery Shop

Jewels by PJS is an online store of Punjab Jewellers and Sons with the simple motto of providing designer, lightweight diamond and 925 sterling silver jewellery, perfect for gifting the loved ones or wearing it on a casual and daily basis. Jewels by PJS are a perfect diamond jewellery shop as we provide the best quality certified diamonds serving all across India. It just doesn't stop at unique designs, we own each stage of jewellery making -starting from an idea to a beautifully crafted masterpiece. We have iteratively improved and optimized our design, manufacturing and quality processes so that we deliver only the best of the products to our valued customers. You are surely going to enjoy a perfect combination of the finest quality and extreme cost-effectiveness in every piece of jewellery that you buy from us.

Shopping at Jewels by PJS

Placing security first, we ensure that every transaction made on our website is safe and smooth for the customers. To attain this, the company follows stern policies of transparency through the whole customer buying journey. For further convenience, all our products come backed with a certification from renowned international laboratories, with a blanket 7 days return policy with no questions asked. You can try out our jewellery at your home/office at any convenient time. We have this service in Lucknow for now which we will be expanding with time. The major locations in Lucknow that this service is being used more often are – Gomti Nagar, Hazratganj, Aminabad, Indra Nagar (Bhootnath), Alambagh, Aliganj and Rajajipuram. Jewels by PJS provides the exquisite craftsmanship of beautiful jewellery designs such as diamond rings, diamond earrings, diamond pendants and 925 Sterling Silver Jewellery.

Our Vision

We work with the vision of offering tastefully designed jewellery at the best and minimum prices. Our main aim, be it our offline store – Punjab Jewellers and Sons, Aminabad, Lucknow or our online store – Jewels by PJS is to provide the best quality and best value products to our customers. Our vision is to make affordable jewellery reach the people without compromising on the quality. We are on a mission to provide the people with jewellery that can be given as a valuable gift to their loved ones, which actually has a worth and gives confidence to the people who wear it.